Each and every one of us has experience popular culture in one way or another unless you isolate yourself and live in another planet. Popular culture is part of our learning environment. You can absorb popular culture at home watching television, listening to radio, reading magazine, walking on the street, going to the movies, dance clubs, night clubs, gym, beauty spas, while shopping at mall and etc. (Petracca& Sorapure, 2007, p. 1)
Popular culture is part of our daily lives represents everything from artifacts, institution, gadgets, video game, food, cloth, taste and knowledge shared by society.
Popular culture is large driven by the taste. By the way this is fundamental difference with general culture. A taste in popular culture means we choose product, art form or entertainment base on satisfaction we get from it.
What makes popular culture so unique is its transitory nature. New image appears everyday replacing customary popular image. According to Petracca& Sorapure (2007)” unknown entertainer becoming celebrities while popular one quickly fading” (p. 4). Beyonce takes place of Britney, who took place of Madonna .New television show replacing traditional shows. For instance the television show “bachelor” replace “Change of Heart”.
Popular culture is most useful tool for planning and decision making in business environment. Remember popular culture is largely driven by taste. By understanding of society taste, preference and choice we can determine production, distribution and consumptions of the arts and artifacts. With deeper understanding other peoples culture and taste will enhance my tolerance .It will create peaceful working environment for me and enhance my respects for others.
I Pod one of artifacts and my favorites gadgets. The IPod is a popular brand of portable media player designed and marketed by Apple Inc. Current product line-up includes the hard drive-based iPod classic, the touch screen iPod touch, the video-capable iPod nano, the screen less iPod shuffle and the iPhone. Being huge music fans and I download a lot music file. With I Pod I can transfer my music file from my computer. I can carry it with me whenever I go. I can listen to it while walking, at gym while exercise, lunch break at work. I can carry it with me whenever I go.
So what is popular culture then? This is fair question to ask ourselves. The truth is it is difficult to define popular culture. With elements of culture helps us to define it. Popular culture is elements of our daily life. Just like anything popular culture is subject to change and can be trace to specific era of life.
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